January 2012
43 posts
David Ogilvy on Copywriting →
April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. 2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during...
“We do not believe in ourselves until someone reveals that deep inside us...”
– E.E. Cummings
